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Best Indian Travel Instagram Influencer
As the world is moving towards digital platforms, more and more people are signing up for social media and other such platforms, influencer marketing has been in trend for several years now.
 
Before getting into the details of digital marketing and how it can help you grow your business, expand your reach, creating brand awareness, or promoting your products, let’s have a look at some of the interesting data about the internet world.

According to Hubspot,

(Source: https://www.hubspot.com/marketing-statistics)

  • As of Q1 2020, there are 2.6 billion monthly active Facebook users. (Statista, 2020)
  • There are over 80 million small businesses using Facebook’s free business tools. (Facebook, 2018)
  • There are over 280 million Facebook users in India making it the top country in terms of Facebook audience size. (Statista, 2020)
  • As of Q1 2020, Pinterest had 367 million monthly active users worldwide. (Statista, 2020)
  • Instagram is the social channel with the second-highest ROI among marketers. (HubSpot, 2020)
  • As of Q1 2020, Snapchat had 229 million daily active users globally, up from 190 million in Q1 2019. (Statista, 2020)
  • The number of global social media users is expected to reach almost 3.43 billion in 2023. (Statista, 2020)

The numbers are fascinating right? Yes, they are for sure.

So now as you are aware of the importance of social media marketing in this digital era, I will talk about each social media platform in detail and would share how each of them is unique and which one would be best suitable for your business.

The first platform that I would like to talk about is Instagram, the most popular one as of today.

Instagram Influencer and Social Media Marketing

Instagram is one of the most favorite platforms for social media users to share visual content including pictures, doodles, videos, gifs, and infographics.
Instagram gives its users four different modes to share their content on the platform:
  1. Feed- allows to share up to 10 images, videos up to a length of 15 seconds, a mix of both.
  2. Stories & Highlights-can share quick updates and additional location, time, date, giphy stickers are available.
  3. IGTV-to share longer vertical videos
  4. Live view– can share live updates or can do a live QnA session.

Let’s have a look at some more data shared by Hubspot about Instagram specifically, this will help you understand why this is the most favorite platform for marketers across the world.

(Source: https://www.hubspot.com/marketing-statistics)

  • As of April 2020, 35% of global Instagram audiences were between the ages of 25 and 34. (Statista, 2020)
  • Instagram is the social channel with the second-highest ROI among marketers. (HubSpot, 2020)
  • Over two-thirds of total Instagram audiences are 34-years-old or younger, as of April of 2020. (Statista, 2020)
  • IGTV, an app for long-form, vertical video on Instagram, allows users to share live video content between 15 and 16 minutes long. (Instagram, 2020)
  • 28% of video marketers plan to include InstagramTV in their 2020 video marketing strategy. (Wyzowl, 2019)
  • A 2019 survey found 25% of teens in the U.S. used Instagram the most out of all social networks. (Statista, 2020)
  • In 2023, Instagram is projected to reach 120.3 million monthly active users in the U.S., up from 107.2 million users in 2019. (Statista, 2020)
  • In 2018, there were 3.7 million brand-sponsored influencer posts on the social platform. (Statista, 2019)
  • The U.S. is the country with the most Instagram users, reaching 120 million users as of April 2020. India was ranked second and Brazil in third. (Statista, 2020)
I hope now you are convinced that you should be taking Instagram seriously.
 
Now let’s talk about how we can help you with your brand promotions and sales by being the face of your brand on Instagram.

Himalayan Gypsy is a personal travel brand hosted by a bunch of travel & photography enthusiasts. This blog hosts more than 250 posts that are being updated on a daily basis with fresh content.
 
Our extended assets include our social accounts, where Instagram is our base of operations. It has more than 7k followers and an average weekly reach of 10000 and impressions of more than 30000.
 

How can we promote your brand on Instagram?

We have several ways to do so and you can choose the best one that suits your goals and budget. Let’s discuss each of them in detail:

1. Instagram Feed Post/Repost: 

Best Travel Influencer India Travel Blogger India

You can provide us with the content (photos/ videos) and we will publish it on our Instagram account. We ll make sure to add an engaging caption as well as relatable hashtags to help you maximize your organic reach.

2. Instagram Story Feature:

Content provided by you can also be promoted through a story or a series of stories on our Instagram handle. We ll make sure to add a Call To Action for our viewers.

3. IGTV videos:

For longer videos ideally for your product or property reviews or a detailed guide about your business. 

All these come under organic influencer marketing with results limited to the followers base and their demography.

But, we offer an advanced marketing strategy that includes all of the above but also adds an Instagram Ads campaign.

Influencer Marketing Through Instagram Ads Campaign

Instagram Ads have been a blessing for all the marketers of the digital world. 

Through these ads campaigns, we can selectively promote your brand, products, or services to people who would be actually interested.

This is done by creating an audience base specifically for your particular promotion.

We have the choice to select people from a particular region across the world, a particular age group or gender as well as their interests. 

This is the secret behind the higher ROI of Instagram over other social media platforms. 

We suggest our partners go for a mix of both organic and Ads campaign and we have seen some very fruitful results by doing so in a minimal budget.

Does The Number Of Followers Matter?

Yes & No!

Let me explain! if you are working with an influencer who will be promoting your content with only the organic methods of promotions, the whole success or failure of the campaign would matter on the follower base of your influencer only.

We don’t endorse this until your suggested influencer is a trusted name.

But when you are working with us and using both organic & ad campaigns the chances of success of your campaign are very high.

Why?

Because while we are running ads as the trusted face of your brand, the sky is the limit in terms of reach and impressions.

The more budget you have the more people you can reach, and with this, your budget will get optimized as we have the previous data of campaigns to understand the user behavior about your brand more accurately.

Another major advantage of using ads is that you can directly send people to your website or the product page as you can add a link to your promoted posts, which is not possible to do in Instagram feed posts. This way while creating brand awareness you can also get new leads & sales.

What kind of Instagram influencer promotions do we offer?

We have worked with several brands in the past and have covered a wide variety of campaigns.

Most common are product reviews, property reviews, event promotions, contests, and giveaways.

Have a look at some of our past campaigns below.

  • ShotOnOnePlus Community

    ShotOnOnePlus Community

  • Dominos No Contact Delivery

    Dominos No Contact Delivery

  • Star Bharat Video Promotion

    Star Bharat Video Promotion

  • Sundowner Festival

    Sundowner Festival

  • Contest & Giveaway

    Contest & Giveaway

  • Jarved Green Tea

    Jarved Green Tea

  • Photowalk

    Photowalk

  • Social Events

    Social Events

  • Contest Alert

    Contest Alert

  • Events Promotion

    Events Promotion

  • Snapstore Product Review

    Snapstore Product Review

Do you wish to plan a similar promotion? Get in touch with us today!

Talk To Us  

While the world has its eyes only on Instagram, we believe in an omnichannel approach for our brand and hence we have been active on Quora & Pinterest as well.
Each of these platforms gives us additional impressions of 30000-50000 every month.
 
This takes our average monthly impressions to 100,000 and more.
 
Let’s discuss a bit more about these platforms and why they are important too.

Pinterest Influencer and Marketing

Pinterest is a photo and video sharing platform that allows you to add rich media content as pins in and they can be categorized into specific boards.Pinterest Influencer and Marketing

Let’s have a look at some unexpected yet amazing stats about this platform. Hubspot’s report says:

(Source: https://www.hubspot.com/marketing-statistics)

  • As of Q1 2020, Pinterest had 367 million monthly active users worldwide. (Statista, 2020)
  • The number of Pinterest users in the U.S. is expected to reach 90.1 million. (Statista, 2020)
  • During a survey, 25% of responding social media marketers at B2B companies stated they used Pinterest to market their businesses. (Statista, 2019)
  • During a survey, 30% of responding social media marketers at B2C companies stated they used Pinterest to market their businesses. (Statista, 2019)
  • In February 2017 there was a total of 250 million searches performed using Pinterest Lens, while in February 2018, there was a 140% increase, with a total amount of 600 million visual searches. (Statista, 2018)

Now that you have seen the big numbers for yourself, we suggest you jump on using Pinterest for your business as soon as possible.

Pinterest has a huge scope of growth in the coming years both globally and for India as well. They have just started to get traction through the Indian audience.

Unlike Instagram, Facebook, or Twitter, pins created on Pinterest have lifetime value and bring traffic to the linked sources until they aren’t removed or modified.

How can we promote your brand on Pinterest?

We can help you set up your profile if you don’t have one already. Then we can create & manage specific boards for your brand.

We also offer guest posts on our Pinterest Account to help you reach the world through us.

 
90 Days Pinterest Insights For Himalayan Gypsy

90 Days Pinterest Insights For Himalayan Gypsy

Quora Influencer and Marketing

Quora is a platform where people can ask questions about their queries on various topics and the community experts related to that topic try to answer the queries.

Quora is a wonderful platform to come up as an expert in your field and this helps you to gain authority and trust in your field.

The conversation on Quora is one on one and hence they leave a better impact on your audience and prospective customers. 

You can also share links to the topics you care about from your own blog and as well as from other platforms. 

This helps you to get more traffic to your website as well.

Content shared on Quora can be further shared by the users in different spaces and on their profiles as well. So creating useful content on Quora helps you market yourself through word of mouth. 

How can we promote your brand on Quora?

We can talk about your product or services on Quora directly as well as by using topics related to your niche to create brand awareness and hence more leads and sales.

On Quora as well the content created has a lifetime value, so its an added advantage. 

Quora Insights For Himalayan Gypsy

Quora Insights For Himalayan Gypsy

Submitting Featured Blog Posts & Guest Posting For Influencer Marketing

Guest Post SubmissionThis is one of the traditional methods of marketing which is still very much useful to gain authority in your niche over the internet.

We do accept guest posts in niches related to travel, lifestyle, photography, health & other relatable content on our blog.

There are more than 250 posts published here. 

In exchange, we provide you with do-follow backlinks which helps you increase your domain authority.

Also, you get a new source of the traffic to your website which has its own lifetime value.

Read more about guest post submissions here!

Influencer Marketing By Property & Product Reviews

We are open to both barter & paid deals to review your products, services, or properties depending upon your expectations from the campaign.

You can invite us to your properties for a sponsored stay and in addition to Influencer Marketing, we can provide you with services like Architectural Shoot, Advertising Photography & Videography for your future promotions, Content Writing, SEO Audit of your website, and much more.

See how have we covered the Kutley Khan Project during the Sundowner Festival in Dehradun.

If you have a product that you feel is relatable to our audience base, we can offer you a very comprehensive product shoot as well as its promotion through influencer marketing and other methods as discussed above.

We understand customer psychology very well and that helps us to create engaging content for our partners.

Have a look at one of our product shoot for Budweiser Beck’s Ice Beer

There are several other such projects available on our portfolio. You can check them out at any time.

Influencer Marketing & Affiliate Promotions

Amazon Influencer and Affiliate

If you have a product or service really unique and valuable, we are always available to promote them across our blog and all other channels for a commission on each sale/lead we generate.

We can talk about this personally in detail. Shoot us a mail at [email protected] or fill up the contact form given below.

Considering that you are still reading the article till here we hope that you have a fair idea of our level of understanding about social media, blogging, and digital marketing in particular. 

You would have also understood by now that we just don’t boast about being an influencer because of the number of followers, but we take it as a serious business.

With each campaign, we ‘ll submit you a detailed report of all the reach, impressions, and engagement statistics which will allow you to understand your audience better and you can decide further course of action based on the data.

If you are interested in working with us but are confused about how to proceed, submit the contact form or drop us a mail with details about your brand and we can help you figure out the best possible way to get started.  

Also, Read…

Guest Post Submission Guidelines

 
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